Soft Toys & Comforters

Our beautiful range of soft toys and comforters score highly for hugagability and make the best of friends and companions to newborns, toddlers and even older children.

Browse from the softest plush toys, dolls and comforters all stuffed full of love, fun and cuddles. From Olli Ella you can discover dolls that offer a heirloom quality and timeless vibes. Explore Little Dutch with their menagerie of animals including cult favs from Miffy.

All our soft toys make the perfect gift for newborns, babies and little ones - a gift of a friend for life that will be a treasured piece in their nursery, playroom and for their childhood adventures.