Welcome to the World of Kid's Concept

Kid's Concept is a Swedish design company dedicated to creating scandi-inspired toys for your baby and toddler. Founded in 2007, Kid's Concept is passionate about spreading joy and encouraging more play for all children. 

Their mission is to help simplify life with children and give them the opportunity to enjoy a childhood that’s both safe and fun. At the heart of Kid's Concept, they believe that a child's only limitation should be their imagination.

Scandinavian Inspired Children's Toys

Kid's Concept's range of wooden toys and children's furniture combine simplicity, functionality, and beauty. Their designs are rooted in the Scandinavian tradition of clean lines and natural materials, ensuring that their toys are not only aesthetically pleasing but also safe and durable. Each toy is thoughtfully designed to spark creativity and imaginative play, allowing children to explore and learn through play.

Wooden Toys: Sustainable and Durable

Kid's Concept are committed to conscious material choices, which is why we prioritize using sustainable sourced wood for their toys. They are sturdy enough to withstand rough play and can be passed down through generations. 

Roleplay Toys for Imaginative Play

Roleplay is a vital part of a child's development, and their roleplay toys are designed to nurture this aspect of growth. Whether it's a play kitchen, a doll's pram, or a doctor's kit, our roleplay toys encourage children to explore different scenarios and develop their social skills. Through roleplay, children can express themselves, learn to cooperate, and understand the world around them.