A Colourful Partnership: Supporting Rainbows Hospice with Every Connetix Rainbow Purchase

At The Kid Collective, we believe in play with purpose, and today, we’re proud to share the launch of a partnership that brings even more meaning to every moment of play. We’re teaming up with Rainbows, a remarkable charity that supports babies, children and young people with life-limiting or life-threatening conditions, and the families who love them.

Who are Rainbows? 

Rainbows transforms care for families navigating the unimaginable. From symptom relief and emotional support to memory-making and end-of-life care, the team at Rainbows brings comfort, compassion, and a sense of possibility to every child and family they work with. Simply put, they brighten short lives, and support families, wherever they are.
Their mission is clear:

• Transform care for those babies, children and young people who have a life-limiting or life-threatening condition
• Relieve the pain and symptoms associated with life-limiting or life-threatening conditions
• Support every baby, child and young person to achieve their full potential
  create memories for families to treasure
• Provide comfort and compassion at the time of and following the death of a baby, child or young person

How the partnership works

From today, we’ll be donating £1 for every Connetix Rainbow product sold at The Kid Collective - thanks to the generous collaboration of Connetix, one of our most beloved brands. When you shop the Connetix Rainbow range, you’re not only investing in colourful, open-ended play, you’re also helping fund vital care, comfort and joy for families supported by Rainbows.

And this is just the beginning.

Why Rainbows? Why now?

This wasn’t your typical partnership pitch; it started with a heartfelt letter and a surprise mascot toy for our office dog, Zoe. That moment captured our hearts and instantly connected us to the incredible work Rainbows does.

As a team, we’re passionate about inclusive, imaginative play, and we know that for many families supported by Rainbows, play can be a vital source of joy, bonding, and relief. The more we learned about Rainbows, the more we knew this was a perfect fit.  Some of our team members also have personal connections to Rainbows and the wider work of children’s hospices, making this a cause that truly matters to us.

Laura Davies, Founder of The Kid Collective, said: “When Rainbows approached us, we
were genuinely moved. Their compassion, dedication and the impact they have on families
is nothing short of inspiring. This partnership is a way for us to give back, to honour the magic of childhood in all its forms, and to make a meaningful difference through the support of our customers. We’re incredibly proud to stand alongside Rainbows.”

Heather Barclay, National & Key Accounts Manager at CONNETIX, said: "We’re honoured to be partnering with The Kid Collective in support of the wonderful work that Rainbows Charity do with children and families. At CONNETIX, our mission has always been to spark joy, inspire imagination and bring families together through play. Being a part of this partnership allows us to help make a meaningful difference with every pack sold directly supporting the important work the team at Rainbows is doing. It’s a perfect match of colour, creativity, and compassion"

Charis Patel, Brand & Content Marketing Manager at The Kid Collective, added: “At The Kid Collective, we’re all about celebrating childhood through joyful, imaginative play, and Rainbows brings that same sense of wonder and care into the most challenging
circumstances. On a personal note, I know how important and impactful places like
Rainbows can be to families going through incredibly difficult times, so I feel hugely proud of this partnership.”

Alongside this collaboration with Connetix, We also have lots of other exciting plans for the future to develop this partnership with Rainbows further and make an even bigger impact on local families.

Melanie Bodaly, Partnership Development and Events Manager at Rainbows, said:
“Partnerships like this make such a difference to Rainbows. Our extraordinary Play

Specialists bring the fun to babies, children, and young people with serious or terminal conditions, tailoring activities to each child’s unique abilities and personality. They bring the magic of play to children with limited physical and cognitive abilities, whether they are at home, in hospital or at our hospice. Rainbows helps children make that mess, giggle and create lasting memories with their families, even when they are going through the hardest of times.

We feel deeply aligned with The Kid Collective, not only in the families we support and work with, but also in our shared values around the importance of providing inclusive play for all. 

We need to raise £8.5million this year and only 13 percent of our costs are statutory funded. So, to have the support of organisations like The Kid Collective and Connetix is truly incredible, not only for donations raised but also for what their products bring to children. We look forward to working together bring the power of play to those who need it most.”

What’s next for the TKC x Rainbows partnership?

Throughout the year, we’ll be introducing more ways for our TKC community to support Rainbows,  from fundraising moments to community events and seasonal initiatives.
We’ll be sharing updates on how your purchases are making a difference, spotlighting moments from the Rainbows team, and inviting our community to get involved.

Because when we come together through play, we can create something truly meaningful.

Make a difference through play

Whether you’re building castles, rockets or marble runs, every Connetix Rainbow creation will now help build brighter futures for the children supported by Rainbows.

💛 Shop the Connetix Rainbow range
💛 Learn more about Rainbows

Thank you for being part of a community that plays with heart.